I mentioned a couple weeks ago that I was working on my business plan. While the website is still a mess (I have to get pictures of my designs posted and fix some links) I'm ready to tell you about it, and invite any locals to an open house on Friday.
My goal was to simplify EVERYTHING
I've changed my logo to what I think is a fresh and easily recognizable logo.
I've changed my website URL. I shortened it to just JulieLoRusso.com
(it used to be julielorussojewelry.com).
I've added a shopping cart to the website to streamline the checkout process.
And, I've changed my strategy to something that makes me feel good and hopefully makes my customers feel good too. I'm calling it
Fashion for Philanthropy
I'll donate 25% of all sales to charity. Online sales will go to the charity of my choice. But, anyone can host an event and select the charity they want the 25% to go to. For example, a couple weeks ago I sold jewelry at Drew's school festival and 25% of the sales went to back to the school. The cool part is that anyone can host a party/fundraiser even if you're not local we can do an online sale.
At the end of the event the hostess will get a check for her charity AND a piece of jewelry as a thank you. If you're interested in hosting a fund raiser contact me.
I'm kicking things of this week with my own Jewelry Open House/Fund raiser at Monkey Grass Hill.
Friday November 9
10:00 am -6:00 pm
If you're local please stop by and check out my newest designs
(I've got some really new great pieces).
The proceeds for my home party will be going to St. Jude Children's Research Hospital.