Showing posts with label Jewelry. Show all posts
Showing posts with label Jewelry. Show all posts

Sunday, November 4, 2012

My Latest Plan - Fashion for Philanthropy

I mentioned a couple weeks ago that I was working on my business plan. While the website is still a mess (I have to get pictures of my designs posted and fix some links) I'm ready to tell you about it, and invite any locals to an open house on Friday. 


My goal was to simplify EVERYTHING
I've changed my logo to what I think is a fresh and easily recognizable logo.

I've changed my website URL.  I shortened it to just JulieLoRusso.com 
(it used to be julielorussojewelry.com). 


I've added a shopping cart to the website to streamline the checkout process. 

And, I've changed my strategy to something that makes me feel good and hopefully makes my customers feel good too. I'm calling it
Fashion for Philanthropy
I'll donate 25% of all sales to charity. Online sales will go to the charity of my choice. But, anyone can host an event and select the charity they want the 25% to go to.  For example, a couple weeks ago I sold jewelry at Drew's school festival and 25% of the sales went to back to the school. The cool part is that anyone can host a party/fundraiser even if you're not local we can do an online sale. 
At the end of the event the hostess will get a check for  her charity AND a piece of jewelry as a thank you. If you're interested in hosting a fund raiser contact me.   

 


 I'm kicking things of this week with my own Jewelry Open House/Fund raiser at Monkey Grass Hill. 

Friday November 9
10:00 am -6:00 pm


If you're local please stop by and check out my newest designs 
(I've got some really new great pieces). 

The proceeds for my home party will be going to St. Jude Children's Research Hospital.

St. Jude Children's Research Hospital's unique mission is to find cures for children with cancer and other life-threatening diseases through research and treatment. 

And no family ever pays St. Jude for anything.





Monday, April 16, 2012

The Purge of 2012



I'm making my way through Monkey Grass Hill, purging all things I don't love or use. Last week I chipped away at my shed one day --my curb looked like Sanford and Son's yard. Everything was gone within a few hours though. Next up was my closet. If you're looking for cashmere sweaters, you better start shopping wherever Purple Heart is selling stuff. They picked up about six bags of clothes.  

I don't need this stuff


It's so satisfying to get rid of things. There's something to be said for empty space.

This week I'm chipping away at my office/studio. I need to make room for more inventory. I'm sorry, but my jewelry is too good to leave at the curb or in a bag for a donation pick up. 
But I will be practically giving it away!


This Friday, April 20th I'm having a jewelry clearance sale at my house.   
Everything will be PRICED TO SELL. 
 I think I'll also try out something new. I'll have my stones, clasps and vintage brooches out, so if anyone wants to try their hand at designing a custom piece you can pick your materials and place an order.  

If you're local e-mail me for an address or more information.

The cute little invitation was made using an  i phone App called Post.   









Friday, February 24, 2012

Something Old, Something New, Something Bought, Something Blue

I was contacted by a bride recently to create a custom design for her wedding in March. She showed me a picture of her dress which had a very open necklace and a simple silhouette. She wanted one of my new vintage designs to really make a statement. She asked me to incorporate sparkle and blue to bring out her blue eyes.  She also wanted earrings. 

I showed her some options for stones and vintage accents






I had been saving this stunning big vintage blue crystal brooch for something special. 
She immediately decided it was perfect for her big day.  
I paired it with these vintage crystal screw back earrings--She asked if I could make them longer. 


Here is the finished set.



This collaboration took place via e-mail.  


If you have a special occasion or a piece of old jewelry you'd like to have reworked send me an e-mail. It's a fun process and I especially love working with brides.

Have a great weekend! 

Tuesday, February 7, 2012

Pink Pink Pink - Giveaway

I had a little scare-I was having some pain and the Dr. found a lump. After waiting a month for the x-ray/squeeze I found out it was just a wardrobe malfunction -- that's what Matt's calling it. 
The lesson learned was that underwires are not good for the girls. 
Needless to say, we've been a little stressed. Heavy sigh of relief



In other news, Monkey Grass Hill is two years old. 
Valentines day is just days away and I feel like doing a giveaway. 

It seems only appropriate that I go with something pink 


So this pink cultured pearl necklace (or same style your choice in alternate color) 
will go to one lucky winner chosen randomly Friday. 


 This is a piece that has so many different looks - 
 Wear it long
or short

 Show a little sparkle with the rhinestone clasp 

Add a pin


And the beautiful clasp is magnetic!
This is one versatile necklace!

Enter up to three times by doing the following:
  1. Leave a comment on this post
  2. Become a follower and leave a comment letting me know. (If you're already a follower, just leave a comment saying so and you'll be entered again too)
  3. Tweet about the giveaway or mention it on your blog - then leave me a comment. 





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Monday, January 30, 2012

I'm The Featured Artist

If you're local and you haven't been to the city of Falls Church in a while you should know that it's really starting to blossom,  and this Friday is the perfect time to check out what's new.





FIRSTfriday of Falls Church is a monthly, year-round event that creates and promotes a business and social synergy for the arts and artists in and around the city of Falls Church attracting people to view local artwork, attend musical and theatrical performances, learn about the City’s history, and shop and dine in downtown Falls Church.

This week (and for the month of February) I'll be the featured artist at the very cool shop Stifel & Capra.
Stifel & Capra is owned by a very friendly and energetic artist. Her shop offers an eclectic mix of vintage and new accessories for home and self.  From original works of art to the cutest handmade notecards and vintage clothing and jewelry. There's always something new and different.
This Friday from 5:00 - 8:00 I'll be showing/selling my latest New Vintage designs at Stifel & Capra. Stop by and say hi, have a sip and nibble while you shop, then head over to one of the cute restaurants to enjoy their FIRSTFriday specials -- make it a girl's night out or take your honey and call it date night! It'll be fun.


If you can't make it, be sure to check out the Stifel & Capra shop on Etsy

 FIRSTFriday details link


Art Events:

At Art and Frame of Falls Church - 703-534-4202, 111 Park Ave., 6-8 pm, www.artandframeoffallschurch.com
  • Art exhibit and opening reception entitled "Lively and Whimsical: Abstract Interpretations of Our Day", new paintings by Eileen Hecht-Levy and Donna Byrne.
  • Open Studio Night with Marina Troy and Christine Miller.

At Red, White & Bleu Wine and Gourmet - 703-533-WINE (9463), 127 S. Washington St., 5-8 pm, www.redwhiteandbleu.com
  •  Enjoy the featured theme beer tasting in The Tasting Room with FREE admission.

At Creative Cauldron at ArtSpace - 571-239-5288 410 S. Maple Ave, www.creativecauldron.org
  • "Stories on Steel, Wood & Ivory" musical performance the DAY AFTER FIRSTfriday! Singer/Songwriters Ben Mason, Jeff Severson and Jeff Smith invite you to hear their stories on January 7, the first Saturday of the new year. Purchase tickets for only $15 in advance online or by phone.

At Ireland’s Four Provinces Restaurant - 703-534-8999, 105 W. Broad St., 8 pm ‘til closing, www.4psva.com
  • Local Irish Balladeer singing songs you know and maybe some you don't know!

At Dogwood Tavern - 703-237-8333, 132 W. Broad St., 8 pm ‘til closing, www.dogwoodtavern.com
  • FIRSTfriday After Party with musical performance.

At Clay Café Studios - 703-534-7600, 101 N. Maple Ave., 6-9pm,  www.claywire.com
  • Every day is an ARTful event at Clay Café!  Come by and check out the new pottery and glass fusing projects that will be available for Valentine's Day gifts. Light refreshments.
At Curves - 703-536-0140, 240 W. Broad St., 6-8:30pm
  • Displayed works of Beejee Juhnke showcasing her paintings from trips she has made, still life, portraiture and plein air all in oil.
At Stifel and Capra, "Art and Ornament for your Wonderful Life" - 703-533-3557, 260 W. Broad St., 5-8 pm, www.StifelandCapra.com
  • Meet Jeweler Julie Lo Russo as she presents her mixed vintage/contemporary line for the first time.  Stock up for your sweetie for Valentine's Day!  Meet our resident artists, enjoy a snack and convivial company!          .            .
At Sacred Well Yoga Studio -  703-989-8316, 450 W. Broad St. Ste. 320, 7-8:15 pm, www.swys.net
  • Class for Charity.  Join us for an all-levels yoga class for charity.  100% of all donations go to local charities.  Charity changes monthly.  Suggested donation is $10, but pay what you like.

At Fall Properties - 703-536-0140, 212-A N. West St.,  5:30-8pm, www.fallproperties.com
  • Art exhibit and opening reception.  Meet the artist, share a glass, a nosh, and some good conversation.


  
Dining Specials:At Clare and Don’s - 703-532-9283, 130 N. Washington St., www.clareanddons.com
  • $7.50 Fish & Chips lunch special, dine in only.
At Ireland’s Four Provinces - 703-534-8999, 105 W. Broad St., www.4psva.com
  • Platter feeds four people, dine in only, 3:30 to 7 pm

At Maneki Neko Japanese Restaurant - 703-534-8666, 238 W. Broad St., www.mneko.com
  • 10% discount off dinner entrée, dine in only.

At La Caraquena Restaurant - 703-533-0076, 300 W. Broad St., www.lacaraquena.com
  • 10% discount off lunch for two (food only), dine in only.
At Mad Fox Brewing Company - 703-942-6840, 444 W. Broad St., www.madfoxbrewing.com
  • Get Foxed on Sundays with Brunch AND $7 Lunch Specials Monday thru Friday, 11am to 3pm.


Retail Therapy:At Art and Frame of Falls Church - 703-534-4202, 111 Park Ave., www.artandframeoffallschurch.com
  • 20% discount off any custom wood framing need.
At Allstate: GJG Insurance Agency - 703-241-8100, 125 N. Washington St.
  • Now offering Claim Satisfaction Guarantee on personal auto insurance policies!

At Red, White & Bleu Wine and Gourmet - 703-533-WINE, 127 S. Washington St., www.redehiteandbleu.com
  • Featured beers in the tasting room are specially discounted. 

At Creative Cauldron at ArtSpace - 571-239-5288 410 S. Maple Ave, 8 pm, www.creativecauldron.org
  • Purchase tickets for only $15 in advance online or by phone.

At Clay Café Studios - 703-534-7600, 101 Maple Ave., www.claywire.com
  • Check out the new pottery and glass fusing projects that will be available for Valentine's Day gifts.   
At Curves - 703-536-0140, 240 W. Broad St.
  • Try Curves for 10 days for only $10.00!
At Little River Yoga - 703-203-8510, 6025 Wilson Blvd., www.littleriveryoga@gmail.com
  • Teens/Tweens Yoga Classes at 5pm with Carson, followed by Power Vinyasa at 6:30pm with Carson.
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Thursday, September 8, 2011

It Must Be a Sign

You might have noticed I wasn't blogging much over the summer. I've been busy you know :)

It's been even longer since I created any new jewelry designs.


I've made a few sales here and there. 
I even made a barter (right off my own neck) with this double strand of baroque pearls at my son's baseball game. (Hi Nan)

Quite a while ago I opened a jewelry shop on Etsy. 
I posted a few pieces and have not really done anything else. 
Let's face it, there is a glut of jewelry on Etsy. 
It's easy to get lost in the piles and piles of bling.

This morning someone bought this beauty. 

Making this little sale has inspired me to get back to work.
I'm off to the post office right now, but then it's up to my studio... Yeah! 


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Tuesday, May 3, 2011

Feels So Good!

Today I shipped out the last of my April fundraising jewelry orders.




When I announced that I was going to donate the April proceeds I was thinking my goal should be about $1000 in sales, which would get us to $2000 in total donation.  I'm happy to say that we exceeded the goal.

Thank you to everyone who supported the effort! I especially want to thank Janet who made it such a success by telling her readers several times about it.

Shown here modeling one of my bracelets

And thank you to Dani who also posted about the campaign and her satisfaction with her jewelry purchase.

Dani modeling her purchase


Making jewelry is really a creative outlet for me-clearly, I'm not in it for the money. I get so much satisfaction hearing someone tell me how happy one of my designs makes them. And when I get to see someone wearing one of my pieces, I'm thrilled to the point of distraction. Another benefit that I never expected was that making jewelry would result in making connections and new friendships.



So, while filling orders in April kept me busy and at times a little stressed, I was so motivated by the new connections, kind words and positive feedback that came back to me.



I wanted to share some of the e-mails I got:

* This means a lot to me personally, as my mother is from Japan so I have family there. Fortunately, they are south of the horrible destruction from the earthquake and tsunami, and were spared the brunt of the disaster.


* Thank You for giving me the pleasure and opportunity of working with you!


* Your package was just delivered......the necklace is awesome!  The length is perfect and the toggle is beautiful Thank you so much for going the extra mile and expense to make sure I received it before my trip. I'm so excited and can't wait to wear it.




* My beautiful pearl bracelets just arrived in the mail and I can't thank you enough.  They are even better than I expected.  The quality is stunning, just what I have been looking for! Amazing too that the funds went to such a worthy cause, very incredibly generous of you.


Thank you!

Saturday, April 9, 2011

Life Is Good & 200% for Japan

Close up photo of a bunch of Cherry Blossom fl...Image via Wikipedia

Yesterday was my birthday, and my mother wrote in my card, "life is good".  My birthday always falls right around the peak bloom time for the national cherry blossoms - the gift from Japan. It's really beautiful around here this time of year.

Yes, for me and my family life is very good. But for so many in Japan life is tragic.

I tear up just thinking about their losses and the pain.  In my world my struggles consist of where to place my new love seat.  While others are without the basic necessities of shelter, water, electricity, food, and have lost so many loved ones.
Japanese Red CrossImage via Wikipedia

I want to do something to help. This morning I asked Matt what percentage of my jewelry sales I should donate. Without hesitating he said, "100% and my company will match it to bring it up to 200%".

So this month 200% of Julie LoRusso Jewelry sales will be donated to the Japanese relief fund.


I will donate ALL of the proceeds from the sales of my jewelry and that will be matched dollar for dollar by my husband's employer.

If you're looking for that something special to wear for Easter or a one-of-kind mother's day gift or you just want to help too, check out my website.

Shipping in the US is free and all purchases come wrapped in a pink box with a beautiful satin ribbon.


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